BCA Group has sought the assistance to establish BCA Life as a reliable insurance company and a national leader in the industry. Our initial assessment revealed a significant challenge – how to excel in a highly competitive marketplace with numerous established local and multinational insurance companies already in existence. Furthermore, WKB was challenged to breathe life and character to BCA Life while maintaining a connection to its master brand parent company.
We began the process by conducting research and mapping to formulate the brand strategy. This process laid the guiding principle for creating a cohesive visual identity system that aligns with the parent brand architecture guidelines of BCA Group. To complement the brand with a personal touch of its own, we paired the logo with the tagline “Senantiasa Melindungi Anda”, which resonates its values while maintaining a connection to the parent company’s tagline. Furthermore, we imbued a cohesive visual element into the brand collateral to create a holistic experience for customers. This resulted in a new experience and perception about life insurance as a reliable and accessible solution, which will position BCA Life as a top choice in the industry.