Work
+
+

Astra Land

Two Giants Become One

Born to create world-class projects, this merged company is an international collaboration between Hongkong Land Limited, Asia's leading property developer, and PT Astra International TBK, Indonesia's most notable conglomerate company. This highly anticipated development is set to bring tremendous synergy to Asia's property landscape.

Project Year 2017
brand guidelines
brand identity
brand positioning
brand story
brand values
marketing collateral
Two Giants Become One
Two Giants Become One
Two Giants Become One
Two Giants Become One
Two Giants Become One
Two Giants Become One

Challenge

Astra Land Indonesia is not just a branding project; it is a collaboration that marks a milestone in the continuous growth of both Hongkong Land and Astra International. Through leveraging opportunities, developing accessions, and maintaining synergies, Astra Land Indonesia aims to broaden its reach within and outside of Asia. WKB was entrusted with the task of developing the master brand identity, starting by forming its core element – the brand logo.

Solution

To position Astra Land Indonesia as the most desirable, responsive, and compelling property group in Asia, we meticulously crafted a logo that preserves the esteemed reputation of both Hongkong Land and Astra International’s quality, while introducing new values of collaboration, creativity, solidity, and accuracy. The logo is a simple logotype that features a perfect blend of Astra's deep blue and Hongkong Land's rich gold colour, and the upward arrow symbol on the letter “A” denotes the start of an ascending journey towards future success.

Two Giants Become One
Two Giants Become One
Two Giants Become One

The logomark can be integrated in surprising ways while reinforcing the identity as a whole.

The logomark can be integrated in surprising ways while reinforcing the identity as a whole.
Astra Financial - SANF | Astra Land - Arumaya