Notable as Indonesian leader in the pregnancy test, Sensitif unceasingly thrives forward as they initiated to rebrand its brand. For around 6 months, our team in Waykambas had worked thoroughly to sharpen, upgrade and drive the new big idea of Sensitif.
As a well-established brand, each detail of the brand must be considerably planned and visualized. By story, the brand must be upgraded uniquely, and by visual, the brand must undergo gentle evolution; meaning; low radical changes to ensure it is adaptable towards the future while still retaining the original touch of the brand.
From the start, pregnancy test has been the driving success of Sensitif. However, seeing the extensive range of pregnancy products being produced by Sensitif, our team in Waykambas discovered the brand's seed/potential was to upgrade Sensitif into "Indonesia's 1st Integrated Pregnancy Solution". From planning, nutritional to care, we are optimistic Sensitif can be the best "Pregnancy Partner" as mentioned by their tagline.
Now with the new look, Sensitif appears more modern, appealing and trustworthy at the same time. Hopefully, the new Sensitif will also make pregnancy journey easier, more enjoyable, and hence, more precious.